SERVICES

SALES GROWTH

At 220 Cornerstone, we understand how important filling the sales funnel is. Our team is solely focused on helping connect healthcare vendors with providers / other service organizations and, with years of award-winning experience, we understand the landscape and speak the language.

MARKETING & DESIGN

We believe there’s an art to breaking into the healthcare market as a new venture, or as an established company seeking to expand its market footprint. It’s a highly competitive space, so you need a range of creative (and we’d argue, disruptive) methods to get your brand established and sales pipeline moving. 

EXECUTIVE EXCELLENCE

Managing people requires suitable leadership skills and a ‘spirit’ to lead. Since effective leadership is not an innate quality, it requires an intentional passion and commitment to be good at it. The 220 Cornerstone Leadership team provides a variety of services to help you and your organization grow from Good to Great. 

Sales Growth Services

The healthcare sales cycle is complicated, lengthy and can be costly. The most important component is also the most difficult – getting a seat at the table. Arriving at that crucial stage requires clear strategic messaging delivered via the right medium to the right person at the right time. If you can accomplish this consistently over time, you will be able to maintain a full sales pipeline of leads to fuel growth.

At 220 Cornerstone, we understand how important filling the sales funnel is. Our team is solely focused on helping connect healthcare vendors with providers and other service organizations and, with years of award-winning experience, we understand the landscape and speak the language.

We offer three areas of assistance that include active sales work as well as sales training.

Fill the Funnel Lead Generation

The approach used to Fill the Funnel for clients combines electronic and personal outreach through a variety of methods, including leveraging our network of contacts provided by extensive healthcare background and longevity in the industry.

Our team’s ability to create differentiation in messaging is a key component in this process that assists with all outreach to more effectively get the attention and establish interest of prospects.  Prospects must clearly understand the value provided by our clients.

 This service not only assists with client’s sales attainment but also helps build brand identity.

Sales Assistance

We offer both sales assistance and sales training.  Sales assistance can be either 1) acting as your sales team or 2) selling with your team to help you find and close more business. For companies without a sales team or who need sales leadership, 220 Cornerstone can act as the sales team for your company and take the sale from prospecting for leads to closing the deal.  We call that Acting Sales Team.

And for those organizations with a sales team without leadership, we can fill that role for you and provide award-winning sales leadership for short-term or long-term engagements. We can also work with you in a hybrid scenario that we call Sell With, where we work with whomever is selling today to find opportunities and move the deals through the walk to close working with you and your team.

With Sales Assistance and Sell With we offer the same functionality as with Fill the Funnel and then working with your team through the walk to close.

Sales Excellence Training

Leadership is the key to success.  Strong leadership guarantees success in many areas regardless of product or service offering or financial success, and given time, will ensure success in all areas.  Conversely, weak leadership can take even the leaders of an industry into failure mode.  There have been examples that we are very familiar with of top companies going bankrupt due to their refusal to change when needed.

 We practice the same leadership principles in our sales process as in management.  Our focus is on the success of others and doing the right things so to know better how to help.  Sales is not an art of “trickery” but of excellent communication, getting to the truth to better understand needs, wants and desires and bringing value to prospects to help them decide whether they want to become customers.

Our clients are benefactors of our efforts and receive the outflow of our ‘DNA’ as we teach them how to be better at helping others become successful. We teach selling and sales leadership from our leadership selling grounding and utilize our homegrown sales training book Inspired Selling as our guide.

Marketing & Design Services

 

Wouldn’t you rather use a marketing & design firm that truly knows your business? We combine more than 20 years of small business and technology start up expertise with an equivalent amount of marketing & design talent.

We view ourselves as a growth accelerator for small businesses and new technology ventures. We grow our clients by herding customers to them through a comprehensive range of marketing, design, and go-to-market strategy services.

We know your target market inside and out which means we know how to design strategies, messages, and collateral which not just get your target customers’ attention, they get them excited about learning more about your products & services.

Our primary goal is to make big agency marketing & design services accessible to new ventures and small businesses. We do this by offering top quality services with a sliding scale fee structure. 

Digital & Print Design

We provide a comprehensive set of design services, all done in-house (why pay an extra premium just to have your agency farm the work out to a third party?). Our scope of services includes logo/corporate ID design, web design & development, full range of print collateral, illustration, animation, and probably anything else you can think of to support communicating your value prop to your audience.

Marketing

Once you have some pretty things to share, it’s critical to have a solid marketing strategy to get them out in front of your target audience. Our marketing services include everything from development/management of marketing plans to development and execution of targeted campaigns, events, promotions, and advertising (including social media).

Go-to-Market Strategy

We’ve helped launch A LOT of new ventures, so we like to think we know a thing or two about a successful go-to-market strategy. We can handle every aspect related to your launch. This includes: identity design (logo, tag line, mission & vision), launch messaging, and comprehensive launch plans leveraging both traditional and social media.

How Do You Transition from Good to Great?

Learn How: Sign Up for Our Cornerstone Moments Updates

Executive Excellence Services

In today’s ‘transaction-oriented’ business environment the science of managing frequently trumps the art, passion and commitment to being a good leader. Managing people requires suitable leadership skills and a ‘spirit’ to lead. Since effective leadership is not an innate quality, it requires an intentional passion and commitment to be good at it. You may have been the captain of your sports team but that does not necessarily mean you are good leader. There have been many captains who worked hard, were blessed with talent and developed skill as athletes; but they were ‘drivers’ and not leaders. Thus, they were polarizing figures to their teammates. Imagine that quandary for a moment; have you ever been that captain, or known a boss or an employee that exhibited those characteristics?

 Our team provides a variety of leadership, coaching and mentor training services. We fervently believe that the cornerstone of success is exemplary leadership. Our mission is to help others become better at what they do and to make a difference in the world by adding value to the lives of others.

 

We also believe that intentionally working at becoming a leader or better leader will change how an individual perceives the world, how the world perceives that individual, and how that individual’s life will be changed. Experiential learning is far more powerful than academic learning, so we live out our process each day. 

AT 220 CORNERSTONE WE BELIEVE A TRUE LEADER:

Is Motivated by Loving Concern and Not Personal Gain

Each of us was born with an egocentric nature; none of us can honestly deny that. But behaving with loving concern is difficult and requires more than simply being ‘ourselves’.

Is More Concerned About the People Than the Position

If leadership fame (position/title) comes before the job requirement, we lose sight of what we should be focusing on, the success of others.

Possesses the Confidence to Serve

A major factor preventing individuals from being good leaders is their reluctance to ask for help. Everyone needs help to improve upon their performance, capabilities and effectiveness. The challenge is that some refuse to ask for help because they lack the confidence and/or courage to do so.

Leadership Growth Training

Leadership is the key to success.  Strong leadership facilitates success in many areas regardless of product or service offering or financial success.  Conversely, weak leadership can take even the leaders of an industry into failure mode.  There have been examples that we are very familiar with of top companies going bankrupt due to their refusal to change when needed.

Our leadership training is available to individuals and groups, both remotely and via more traditional interactive classroom settings.

Sales Training & Coaching

Leadership is the key to success.  Strong leadership guarantees success in many areas regardless of product or service offering or financial success, and given time, will ensure success in all areas.  Conversely, weak leadership can take even the leaders of an industry into failure mode.  There have been examples that we are very familiar with of top companies going bankrupt due to their refusal to change when needed.

We practice the same leadership principles in our sales process as in management.  Our focus is on the success of others and doing the right things so to know better how to help.  Sales is not an art of “trickery” but of excellent communication, getting to the truth to better understand needs, wants and desires and bringing value to prospects to help them decide whether they want to become customers.

Our clients are benefactors of our efforts and receive the outflow of our ‘DNA’ as we teach them how to be better at helping others become successful. We teach selling and sales leadership from our leadership selling grounding and utilize our homegrown sales training book Inspired Selling as our guide.

 

Executive Coaching & Training

Blurb here on coaching for executive excellence.